Who We Are

Meet the amazing team behind Roll Up N Dye

Erin Cassell

I am so thankful for all of these wonderful folks who keep us Rollin’. I couldn’t ask for a more talented, dedicated group of people to work with.

Creating unique tie-dye pieces is fun. However,  I find the most joy in teaching others how to create the art themselves. My true passion is finding ways to give back to the community.  Recently, I expanded my work at Johns Hopkins Children’s Center. I teamed up with the non-profit Art  Works Now to offer virtual tie-dye classes and create art kits for the kids. Our Go Fund Me page has all of the details and updates. I hope you will check it out! I am looking forward to my creative kindness workshops starting up again at the local libraries. I will keep you posted!  My dream is to find partners who want to support an artist cooperative that is focused solely on how we can serve and empower the local community through art.

It all started back in June of 2011. After being asked to teach tie-dye to a group of 50 kids at a summer camp, a light bulb went off. I finally figured out what I wanted to be when I grew up! I was inspired to start a tie-dye company. So, I started Roll Up N Dye out of my garage in July 2011. My only option was to travel to the parties and events.

Eventually, I outgrew my garage, and found studio space. I love to hold workshops and parties in my studio in Columbia, Maryland. Now folks have the option of coming to us.

I am a mom to an awesome, independent, free-thinking 13 year old. I love to swim with the Columbia Masters Team, spend time with family and friends, and team up on projects with local non-profits.

Tie-dyeing and teaching others combines my love of performance, teaching, art, fitness, and giving back to the community. I am living in a dream. I hope you will come be a part of this colorful world, of tie-dye!


A portrait of Renuka Purimetla

Renuka Purimetla

Renuka is an Adjunct Instructor at the Community College of Baltimore County. She is also a certified ASL interpreter. She has fun assisting with our Team Building Events. She has a lot of experience working with groups, leading them and creating a welcoming atmosphere that invites participants to relax, open up and create freely.


Monica Herber

Monica Herber is an artist with a passion for finding the internal beauty of people and the world around her. She has a B.A. in Architecture from Virginia Polytechnic and State University and decades of experience as an art instructor and program administrator. She believes in using art as a tool to empower herself and the community. Monica’s art is about process and movement from one moment to the next. It is an expression of her relationship with an idea, source energy, materials, and the momentum of creating. Inspired by challenging the viewers’ perspective of certain archetypes whether that is with the use of color, material, cultural symbols, or stereotypes, Monica seeks to bring positive change and the power of creative freedom to individuals and their community.


Zoey Cassell

Has been around tie-dye her entire life. She loves coming to assist Mom at tie-dye events and around the studio. She also helps out by packing up art kits and coming with me to deliver the kits to the Johns Hopkins Children’s Center in Baltimore. She is a seventh-grader at the Maryland International School. She loves being in nature and hanging out with Churro, her chinchilla, and Coconut, her banana ball python.


An image of the sculptural artwork of Melissa Burley

Melissa Burley

Melissa Burley is my festival sidekick and Party assistant. She graduated with an Art Degree from Maryland University. She took her love of design, and skill with colorful composition and worked as a floral designer for 20 years. She currently works at Artex as an art handler. She is also a very talented sculptor. She is a resident artist at Montpelier Center for the Arts in Laurel, Maryland. She helps out at parties and is my sidekick at festivals. She is a blast and is probably the most chill person I know. You can see her work at her website.


A portrait of Will Yan

Will Yan

Will is a student at The University of Maryland College Park. He is earning a double major in Art History and Studio Art. He is busy with his classes. But, he still loves to come help with events when he can find some free time.